The State of Podcasting: What’s Happening in 2025?
Podcasting continues to evolve at a rapid pace, with major shifts in content, platform strategies, and audience preferences shaping the landscape. From corporate acquisitions to new creative endeavors, here’s a look at the latest trends and changes in the podcasting world.
Corporate Shakeups and Strategic Moves
The business side of podcasting has seen significant changes in early 2025. The BBC recently backtracked on its decision to introduce ads to UK-based podcasts after facing industry backlash. The initial plan aimed to monetize content on platforms like Spotify, but concerns over competition and commercial revenue impacts led to a reversal.
Meanwhile, Fox Corporation has doubled down on podcasting by acquiring Red Seat Ventures, a digital media company representing high-profile personalities like Megyn Kelly and Tucker Carlson. This acquisition signals Fox’s intent to expand its footprint in the digital audio space, aligning with younger audiences consuming more content through podcasts.
Content Creators Making Bold Moves
Content creators continue to make headlines with major shifts in their podcasting careers. TikTok influencer Alix Earle has paused her popular podcast “Hot Mess” amid a dispute with Alex Cooper of “Call Her Daddy.” While rumors swirled that Cooper played a role in the decision, she denied any involvement, and Earle has since pivoted to creating YouTube vlogs instead.
At the same time, Meghan Markle has announced a brand-new podcast titled “Confessions of a Female Founder.” Scheduled for an April 8 launch, the series will highlight female entrepreneurs and their journeys in what she calls a “dolphin tank” rather than a “shark tank,” aiming for a supportive, empowering narrative.
The Rise of Video Podcasts
One of the biggest shifts in podcasting is the growing dominance of video. Gen Z audiences overwhelmingly prefer watching podcasts rather than just listening, with reports indicating that 90% of young listeners engage with podcasts in a video format. Platforms like YouTube have become a dominant force in the space, pushing podcast creators to adapt by incorporating visual elements.
Netflix is also exploring the addition of video podcasts to its platform. The streaming giant has considered partnering with top podcast creators to enhance its content offerings, further blurring the lines between traditional streaming and the podcasting world.
AI’s Role in Podcasting
Artificial intelligence is playing an increasing role in podcast production. Advances in text-to-speech technology have made AI-generated voices more sophisticated, leading to a rise in AI-hosted podcasts. While this innovation opens doors for automated content creation, it also raises concerns about authenticity and the unique connection between human hosts and their audiences.
The Future of Podcasting
With companies making strategic acquisitions, creators adapting their content, and technology pushing the medium forward, podcasting remains a dynamic and rapidly evolving industry. As audiences demand more interactive and immersive experiences, we can expect further integration of video, AI, and innovative storytelling formats in the months ahead.