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Stop Saying Audiobooks Don’t Count
Erik Krosby Erik Krosby

Stop Saying Audiobooks Don’t Count

Think audiobooks don’t count as real reading? Think again. Backed by neuroscience and education research, this piece breaks down why listening to a book engages your brain in much the same way as reading it on the page. It challenges outdated ideas about learning styles, calls out the stigma surrounding audiobooks, and makes a compelling case for a more inclusive definition of literacy. Whether you’re turning pages or pressing play, the takeaway is clear: it’s not how you consume a story, it’s how deeply you connect with it.

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    Branded podcasts have emerged as one of the most powerful tools for companies looking to build authentic connections with their audience. Unlike traditional advertising, which often interrupts, a successful branded podcast invites liste
Erik Krosby Erik Krosby

A great branded podcast doesn’t sell, it connects. This piece breaks down the essential elements that turn branded audio into something audiences actually care about, from authentic storytelling and strong voice to production quality and consistency.

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Sound You Can Step Into: How Spatial Audio Is Redefining Virtual Reality
Erik Krosby Erik Krosby

Sound You Can Step Into: How Spatial Audio Is Redefining Virtual Reality

Spatial audio is turning virtual reality into a fully immersive, sensory experience, where sound doesn’t just surround you, it guides you. This piece explores how 3D audio is reshaping storytelling, redefining the role of audio producers, and pushing VR beyond visuals into something you can truly feel.

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Podcast Boom: Audiences Are Listening More Than Ever
Erik Krosby Erik Krosby

Podcast Boom: Audiences Are Listening More Than Ever

Podcast consumption isn’t just growing, it’s accelerating at a pace that signals a deeper shift in how audiences engage with content. A new industry report highlights what many creators have sensed anecdotally for years: more people are listening to podcasts than ever before, and they’re spending more time doing it. What was once considered a niche format has firmly established itself as a mainstream media channel, competing directly with traditional radio, streaming platforms, and even social media for attention.

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Apple’s Big Bet on Video Podcasts: Why New HLS Partnerships Matter More Than You Think
Erik Krosby Erik Krosby

Apple’s Big Bet on Video Podcasts: Why New HLS Partnerships Matter More Than You Think

Apple is pushing podcasting into its next phase with the introduction of HLS-powered video on Apple Podcasts, backed by a rapidly expanding network of hosting partners like Acast and Podbean. By enabling seamless switching between audio and video within a single feed, Apple is preserving the open RSS ecosystem while unlocking new monetization opportunities through dynamic video ads. The move signals a clear shift: podcasting is no longer just audio, it’s a fully integrated, multi-format experience.

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Podbean Pulls the Plug on European Dynamic Ads
Erik Krosby Erik Krosby

Podbean Pulls the Plug on European Dynamic Ads

Podbean has abruptly disabled dynamic ad insertion for listeners in Europe, leaving many podcasters scrambling to adjust monetization, ad campaigns, and audience reporting. This sudden shift highlights the growing impact of privacy regulations on podcast revenue and the risks of relying on a single platform.

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Voices That Lead: The Women Dominating Podcasting Today
Erik Krosby Erik Krosby

Voices That Lead: The Women Dominating Podcasting Today

In celebration of International Women’s Day, we’re spotlighting some of the most influential women in podcasting, creators who are shaping conversations, building massive audiences, and redefining what great storytelling sounds like.

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Build Better Sound: DIY Acoustic Panels That Transform Your Studio
Erik Krosby Erik Krosby

Build Better Sound: DIY Acoustic Panels That Transform Your Studio

Great recordings don’t start with a better mic, they start with a better room. This step-by-step guide shows you how to build clean, professional-grade DIY acoustic wall panels that dramatically improve vocal clarity, reduce echo, and give your recording space a tight, polished sound, without blowing your budget.

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Pods on the Move: Studios Fall, Creators Rise
Erik Krosby Erik Krosby

Pods on the Move: Studios Fall, Creators Rise

The podcasting landscape in 2025 and early 2026 has been one of the most tumultuous and transformative periods in the medium’s history. After years of steady growth and expanding audiences, several major players have reevaluated their businesses in response to shifting listener habits, the rise of video formats, and economic pressures that have tightened advertising budgets and studio profitability.

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Video Isn’t Optional Anymore: The New Rules of Podcast Growth
Erik Krosby Erik Krosby

Video Isn’t Optional Anymore: The New Rules of Podcast Growth

Video has transformed podcasting from an audio-only medium into a multi-platform growth engine. While audio still builds loyalty and deep listener connection, video now drives discovery, shareability, and audience expansion. The smartest creators aren’t choosing one over the other, they’re using video to get found and audio to keep listeners coming back.

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Understanding the Proximity Effect in Microphones
Erik Krosby Erik Krosby

Understanding the Proximity Effect in Microphones

Discover the proximity effect and how microphone placement can transform your recordings. Learn simple tips to balance warmth and clarity, and get the most out of every vocal or instrument session.

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Apple Podcasts Is Going Big on Video
Erik Krosby Erik Krosby

Apple Podcasts Is Going Big on Video

Big news for podcasters and listeners! Apple Podcasts now supports video episodes. Watch, listen, and switch seamlessly all in the same app. Creators can monetize with dynamic video ads, download episodes offline, and reach audiences in a whole new way. Here’s what you need to know.

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Dynamic vs. Condenser Microphones: Which Is Better for Podcasts and Audiobook Production?
Erik Krosby Erik Krosby

Dynamic vs. Condenser Microphones: Which Is Better for Podcasts and Audiobook Production?

Dynamic vs. condenser microphones. Which one actually sounds better for podcasts and audiobooks? The answer isn’t as simple as you think. In this post, I’m breaking down the real-world pros, cons, and myths behind both mic types, plus how to choose the right one for your voice, your space, and your workflow. If you’re serious about leveling up your audio, this is a must-read.

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A Step-by-Step Guide to Recording Vocal Narration Audio at Home
Erik Krosby Erik Krosby

A Step-by-Step Guide to Recording Vocal Narration Audio at Home

Recording great vocal narration at home doesn’t have to be complicated or expensive. With the right space, simple gear, and a clear process, anyone can capture clean, professional-sounding voice audio from their own home. This step-by-step guide walks you through everything you need to know, from setting up your recording space to delivering confident, polished narration, so you can focus less on tech stress and more on telling your story.

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Press Play to Stay Informed: The Rise of News Podcasts
Erik Krosby Erik Krosby

Press Play to Stay Informed: The Rise of News Podcasts

Podcasts have quietly reshaped how people stay informed, turning daily news into something you can absorb on the go, during commutes, workouts, or morning routines. Blending convenience with depth, news podcasts offer context, analysis, and personality in a way traditional media often can’t, making them one of the fastest-growing and most trusted ways audiences engage with current events today.

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The Audiobook Obsession With Thrillers & Sci-Fi
Erik Krosby Erik Krosby

The Audiobook Obsession With Thrillers & Sci-Fi

From heart-racing psychological thrillers to epic sci-fi adventures in deep space, audiobook listeners keep coming back to the same two genres. Suspense and escapism remain the driving force behind what people choose to press play on, and the trend shows no signs of slowing down.

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Beyond the Crime: Why Trauma-Informed Storytelling Matters
Erik Krosby Erik Krosby

Beyond the Crime: Why Trauma-Informed Storytelling Matters

True crime has long captivated audiences with its mystery, tension, and search for justice. But as the genre continues to grow, so do questions about ethics, impact, and responsibility. Behind every case are real people; victims, families, and communities whose lives extend far beyond the story being told. Trauma-informed storytelling is emerging as a necessary evolution in true crime podcasting, challenging creators to move beyond sensationalism and toward narratives rooted in care, accountability, and empathy.

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How Screen Adaptations Are Driving a New Boom in Audiobook Listening
Erik Krosby Erik Krosby

How Screen Adaptations Are Driving a New Boom in Audiobook Listening

As streaming platforms continue to dominate entertainment, screen adaptations are playing a major role in boosting audiobook popularity. From hit TV series to blockbuster film releases, viewers are increasingly turning to audiobooks to extend their connection to the stories they love. This growing crossover between screen and sound is reshaping listener habits, expanding audiobook audiences, and creating new opportunities for authors, publishers, and audio creators alike.

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